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Dive into the research topics where Marketing and Engagement is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Research output
- 1 Article
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Recurring versus one-time donation requests: The toll on attracting donors
Ho, C. M. S., Chin, S. C. & Wang, T. S. R., Apr 2025, In: Journal of Business Research. 192, 115317.Research output: Contribution to journal › Article › peer-review