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Dive into the research topics where Jurui Zhang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques
Zhang, J., Yu, S., Liu, R., Xie, G. X. & Zurawicki, L., Nov 27 2024, In: Marketing Intelligence and Planning. 42, 8, p. 1333-1352 20 p.Research output: Contribution to journal › Article › peer-review
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The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective
Liu, A. X., Wang, Y. & Zhang, J., Nov 2023, In: Journal of Interactive Marketing. 58, 4, p. 361-379 19 p.Research output: Contribution to journal › Article › peer-review
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Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations
Li, M., Jin, Y., Zhang, J. & Liu, R., Jul 2022, In: Journal of Retailing and Consumer Services. 67, 102990.Research output: Contribution to journal › Article › peer-review
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It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews
Liu, A. X., Xie, Y. & Zhang, J., May 2019, In: Journal of Interactive Marketing. 46, p. 70-86 17 p.Research output: Contribution to journal › Article › peer-review
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Listening to the Consumer: Exploring Review Topics on Airbnb and Their Impact on Listing Performance
Zhang, J., Oct 2 2019, In: Journal of Marketing Theory and Practice. 27, 4, p. 371-389 19 p.Research output: Contribution to journal › Article › peer-review