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Dive into the research topics where Lindsay Ma is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Exploring the Roles of Consumers' Perceived Self-Interest and Accusation Credibility on the Effectiveness of Response Strategies in Corporate Ethical Misconduct
Liang, M., Sep 2025, In: Journal of Contingencies and Crisis Management. 33, 3, e70074.Research output: Contribution to journal › Article › peer-review
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Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram
Kwon, E., Choi, T. R. & Ma, L., 2024, In: Journal of Current Issues and Research in Advertising. 45, 1, p. 1-21 21 p.Research output: Contribution to journal › Article › peer-review
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How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies
Ma, L., Jan 2023, In: International Journal of Business Communication. 60, 1, p. 84-104 21 p.Research output: Contribution to journal › Article › peer-review
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Interplay of message features and source: predicting twitter users’ engagement behaviors following a terrorist attack
Zhan, M. M., Zhao, X. & Ma, L., 2023, In: Communication Research Reports. 40, 1, p. 51-64 14 p.Research output: Contribution to journal › Article › peer-review
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Investigating Stakeholders’ Reactions to Crises in the Nonprofit Sector Through the Lens of Social Identity Theory
Ma, L., 2023, In: Journal of Public Relations Research. 35, 2, p. 113-133 21 p.Research output: Contribution to journal › Article › peer-review