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Dive into the research topics where Raymond Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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AI-powered music analytics: predicting and optimizing popularity with explainable machine learning
Zhang, E., Liu, R., Yu, S., Zhang, J., Xie, G. X. & Zurawicki, L., Jun 2026, In: Journal of Business Research. 211, 116197.Research output: Contribution to journal › Article › peer-review
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Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques
Zhang, J., Yu, S., Liu, R., Xie, G. X. & Zurawicki, L., Nov 27 2024, In: Marketing Intelligence and Planning. 42, 8, p. 1333-1352 20 p.Research output: Contribution to journal › Article › peer-review
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Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations
Li, M., Jin, Y., Zhang, J. & Liu, R., Jul 2022, In: Journal of Retailing and Consumer Services. 67, 102990.Research output: Contribution to journal › Article › peer-review
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The influence of inner packaging’s number cue on consumption
Jin, Y., Xu, X., Zurawicki, L. & Liu, R., Jul 2022, In: International Journal of Consumer Studies. 46, 4, p. 1178-1192 15 p.Research output: Contribution to journal › Article › peer-review
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The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
Wen, T., Qin, T. & Liu, R. R., Aug 21 2019, In: Asia Pacific Journal of Marketing and Logistics. 31, 4, p. 1118-1137 20 p.Research output: Contribution to journal › Article › peer-review