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Dive into the research topics where Shan Yu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Publications
- 2 Article
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Unveiling the melodic matrix: exploring genre-and-audio dynamics in the digital music popularity using machine learning techniques
Zhang, J., Yu, S., Liu, R., Xie, G. X. & Zurawicki, L., Nov 27 2024, In: Marketing Intelligence and Planning. 42, 8, p. 1333-1352 20 p.Research output: Contribution to journal › Article › peer-review
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Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
Yu, S., Ghosh, M. & Viswanathan, M., Jun 2022, In: Journal of Marketing Research. 59, 3, p. 659-673 15 p.Research output: Contribution to journal › Article › peer-review