@article{94e520fd38da4f8f830162450dfd9e98,
title = "A conceptual framework for Retro marketing in sport",
keywords = "Brand management, Conceptual framework, Nostalgia, Retro marketing, Strategic marketing",
author = "Zach Scola and Gordon, \{Brian S.\}",
note = "Publisher Copyright: {\textcopyright} 2018 West Virginia University.",
year = "2018",
doi = "10.32731/smq.273.092018.05",
language = "English",
volume = "27",
pages = "197--210",
journal = "Sport Marketing Quarterly",
issn = "1061-6934",
publisher = "Fitness Information Technology",
number = "3",
}