A green experience with eco-friendly cars: A young consumer electric vehicle rental behavioral model

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number102877
JournalJournal of Retailing and Consumer Services
Volume65
DOIs
StatePublished - Mar 2022

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Electric vehicle
  • Price value
  • Quality
  • Rental intention
  • Structural equation model
  • Willingness to pay
  • Young consumers

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