Acting real: a cross-cultural investigation of finfluencer strategic authenticity

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)164-183
Number of pages20
JournalInternational Journal of Advertising
Volume44
Issue number1
DOIs
StatePublished - 2025

ASJC Scopus Subject Areas

  • Communication
  • Marketing

Keywords

  • content analysis
  • finfluencer
  • Social media influencer
  • strategic authenticity

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