Advancements in Artificial Intelligence-based prescriptive and cognitive analytics for business performance: a special issue editorial

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number115576
JournalJournal of Business Research
Volume200
DOIs
StatePublished - Nov 2025

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Artificial intelligence
  • Business performance
  • Cognitive analytics
  • Decision-making
  • Perspective analytics
  • Prescriptive analytics
  • Responsible analytics

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