Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry

  • Angela Xia Liu
  • , Jan Benedict E.M. Steenkamp
  • , Jurui Zhang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)507-523
Number of pages17
JournalJournal of Marketing Research
Volume55
Issue number4
DOIs
StatePublished - Aug 2018

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Agglomeration
  • Electronic word of mouth
  • Quality differentiation
  • Services

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