An empirical study of the impact of social media on consumer music advocacy

Raymond R. Liu; Jurui Zhang

An empirical study of the impact of social media on consumer music advocacy

Marketing

Research output: Contribution to journal › Conference article › peer-review

Original language	English
Pages (from-to)	287-290
Number of pages	4
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Volume	2017-December
State	Published - 2017
Event	17th International Conference on Electronic Business: Smart Cities, ICEB 2017 - Al Barsha, Dubai, United Arab Emirates Duration: Dec 4 2017 → Dec 8 2017

ASJC Scopus Subject Areas

General Business,Management and Accounting
General Computer Science

Keywords

Advocacy
Consumer online engagement
Experience
Online motivation

Cite this

@article{02b49099af384455840633cb870b1b95,

title = "An empirical study of the impact of social media on consumer music advocacy",

keywords = "Advocacy, Consumer online engagement, Experience, Online motivation",

author = "Liu, \{Raymond R.\} and Jurui Zhang",

note = "Publisher Copyright: {\textcopyright} 2017 International Consortium for Electronic Business.All right reserved.; 17th International Conference on Electronic Business: Smart Cities, ICEB 2017 ; Conference date: 04-12-2017 Through 08-12-2017",

year = "2017",

language = "English",

volume = "2017-December",

pages = "287--290",

journal = "Proceedings of the International Conference on Electronic Business (ICEB)",

issn = "1683-0040",

publisher = "International Consortium for Electronic Business",

}

TY - JOUR

T1 - An empirical study of the impact of social media on consumer music advocacy

AU - Liu, Raymond R.

AU - Zhang, Jurui

PY - 2017

Y1 - 2017

KW - Advocacy

KW - Consumer online engagement

KW - Experience

KW - Online motivation

UR - https://www.scopus.com/pages/publications/85057712112

UR - https://www.scopus.com/pages/publications/85057712112#tab=citedBy

M3 - Conference article

AN - SCOPUS:85057712112

SN - 1683-0040

VL - 2017-December

SP - 287

EP - 290

JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

T2 - 17th International Conference on Electronic Business: Smart Cities, ICEB 2017

Y2 - 4 December 2017 through 8 December 2017

ER -

An empirical study of the impact of social media on consumer music advocacy

ASJC Scopus Subject Areas

Keywords

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Cite this