Applying Value of Information and Real Options in R&D and New Product Development

Jeffrey M. Keisler; Paul Y. Mang

doi:10.1002/9780470400531.eorms0040

Applying Value of Information and Real Options in R&D and New Product Development

Jeffrey M. Keisler
, Paul Y. Mang

Management Science & Info Sys

McKinsey and Company

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Wiley Encyclopedia of Operations Research and Management Science
Publisher	Wiley
Pages	1-21
Number of pages	21
ISBN (Electronic)	9780470400531
ISBN (Print)	9780470400630
DOIs	https://doi.org/10.1002/9780470400531.eorms0040
State	Published - Jan 1 2010

ASJC Scopus Subject Areas

General Arts and Humanities
General Business,Management and Accounting

Keywords

abandonment capability
learning capability
new product development
R&D

Access to Document

10.1002/9780470400531.eorms0040

Cite this

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title = "Applying Value of Information and Real Options in R\&D and New Product Development",

keywords = "abandonment capability, learning capability, new product development, R\&D",

author = "Keisler, \{Jeffrey M.\} and Mang, \{Paul Y.\}",

year = "2010",

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day = "1",

doi = "10.1002/9780470400531.eorms0040",

language = "English",

isbn = "9780470400630",

pages = "1--21",

booktitle = "Wiley Encyclopedia of Operations Research and Management Science",

publisher = "Wiley",

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TY - CHAP

T1 - Applying Value of Information and Real Options in R&D and New Product Development

AU - Keisler, Jeffrey M.

AU - Mang, Paul Y.

PY - 2010/1/1

Y1 - 2010/1/1

KW - abandonment capability

KW - learning capability

KW - new product development

KW - R&D

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UR - https://www.scopus.com/pages/publications/105026075783#tab=citedBy

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DO - 10.1002/9780470400531.eorms0040

M3 - Chapter

AN - SCOPUS:105026075783

SN - 9780470400630

SP - 1

EP - 21

BT - Wiley Encyclopedia of Operations Research and Management Science

PB - Wiley

ER -

Applying Value of Information and Real Options in R&D and New Product Development

ASJC Scopus Subject Areas

Keywords

Access to Document

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