@article{c6e3a73bb2194856aeb648886d500c1a,
title = "Approach or avoid? the effect of regulatory focus on consumer behavioural responses to personal selling attempts",
keywords = "Consumer-salesperson interaction, Interpersonal persuasion, Personal selling, Regulatory focus, Response behaviours",
author = "Xie, \{Guang Xin\} and Kahle, \{Lynn R.\}",
note = "Publisher Copyright: {\textcopyright} 2014 Pi Sigma Epsilon National Educational Foundation.",
year = "2014",
doi = "10.1080/08853134.2014.929503",
language = "English",
volume = "34",
pages = "260--271",
journal = "Journal of Personal Selling and Sales Management",
issn = "0885-3134",
publisher = "Taylor and Francis Ltd.",
number = "4",
}