@article{dde4e1c8704a4705be144acaf96e5a85,
title = "Balancing operational efficiency and service quality: how strategy shapes performance in the US airline industry",
keywords = "Operational efficiency, Operations strategy, Profitability, Service quality, Strategic orientation",
author = "Mahour Parast and Ismail Golgeci and Davood Golmohammadi",
note = "Publisher Copyright: {\textcopyright} 2025 Emerald Publishing Limited",
year = "2025",
doi = "10.1108/IJOPM-02-2024-0131",
language = "English",
pages = "1--22",
journal = "International Journal of Operations and Production Management",
issn = "0144-3577",
publisher = "Emerald Group Publishing Ltd.",
}