Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion

Guang Xin Xie; Johnny Chen; Scott Owen; Lynn R. Kahle

doi:10.1007/978-3-319-10864-3_86

Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion

Guang Xin Xie
, Johnny Chen
, Scott Owen
, Lynn R. Kahle

Marketing

Unknown

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	161
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-10864-3_86
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Coping Behavior
Knowledge Model
Persuasion Knowledge
States Abstract
United States

Access to Document

10.1007/978-3-319-10864-3_86

Cite this

Xie, G. X., Chen, J., Owen, S., & Kahle, L. R. (2015). Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 161). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_86

Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion. / Xie, Guang Xin; Chen, Johnny; Owen, Scott et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 161 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Xie, GX, Chen, J, Owen, S & Kahle, LR 2015, Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 161. https://doi.org/10.1007/978-3-319-10864-3_86

Xie GX, Chen J, Owen S, Kahle LR. Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 161. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-10864-3_86

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Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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