Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?

Liang Ma; Joshua M. Bentley

doi:10.1016/j.pubrev.2022.102222

Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?

Liang Ma
, Joshua M. Bentley

Texas Christian University

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	102222
Journal	Public Relations Review
Volume	48
Issue number	4
DOIs	https://doi.org/10.1016/j.pubrev.2022.102222
State	Published - Nov 2022
Externally published	Yes

ASJC Scopus Subject Areas

Communication
Organizational Behavior and Human Resource Management
Marketing

Keywords

Corporate social responsibility
Framing
Social networking sites
Sources of skepticism

Access to Document

10.1016/j.pubrev.2022.102222

Cite this

@article{9e1806943b9d40ea92aac298167b5c69,

title = "Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?",

keywords = "Corporate social responsibility, Framing, Social networking sites, Sources of skepticism",

author = "Liang Ma and Bentley, \{Joshua M.\}",

note = "Publisher Copyright: {\textcopyright} 2022 Elsevier Inc.",

year = "2022",

month = nov,

doi = "10.1016/j.pubrev.2022.102222",

language = "English",

volume = "48",

journal = "Public Relations Review",

issn = "0363-8111",