@article{b30ddf76bb4745cba1aba6d022927ace,
title = "CDC's Use of Social Media and Humor in a Risk Campaign—“Preparedness 101: Zombie Apocalypse”",
keywords = "Crisis, Humor, Risk, Social Media, Zombie",
author = "Fraustino, \{Julia Daisy\} and Liang Ma",
note = "Publisher Copyright: {\textcopyright} 2015, National Communication Association.",
year = "2015",
month = apr,
day = "3",
doi = "10.1080/00909882.2015.1019544",
language = "English",
volume = "43",
pages = "222--241",
journal = "Journal of Applied Communication Research",
issn = "0090-9882",
publisher = "Routledge",
number = "2",
}