@article{23c851311fdd49a08e53e056cd1b5c71,
title = "Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence",
keywords = "causal attributions, celebrity endorsement, congruence, nonprofit organizations, spontaneous judgment",
author = "Park, \{Sun Young\} and Moonhee Cho",
note = "Publisher Copyright: {\textcopyright} 2015 Taylor \& Francis Group, LLC.",
year = "2015",
month = mar,
day = "4",
doi = "10.1080/10496491.2014.996802",
language = "English",
volume = "21",
pages = "224--245",
journal = "Journal of Promotion Management",
issn = "1049-6491",
publisher = "Taylor and Francis Ltd.",
number = "2",
}