| Original language | English |
|---|---|
| Pages (from-to) | 57-67 |
| Number of pages | 11 |
| Journal | Journal of Advertising Research |
| Volume | 50 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2010 |
ASJC Scopus Subject Areas
- Communication
- Marketing
Changes in social values in the United States, 1976-2007: Self-respect is on the upswing as a sense of belonging becomes less important
- Eda Gurel-Atay
- , Guang Xin Xie
- , Johnny Chen
- , Lynn Richard Kahle
Research output: Contribution to journal › Article › peer-review