ChatGPT and service: opportunities, challenges, and research directions

  • Marianna Sigala
  • , Keng Boon Ooi
  • , Garry Wei Han Tan
  • , Eugene Cheng Xi Aw
  • , Tat Huei Cham
  • , Yogesh K. Dwivedi
  • , Werner H. Kunz
  • , Kate Letheren
  • , Anubhav Mishra
  • , Rebekah Russell-Bennett
  • , Jochen Wirtz

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)726-737
Number of pages12
JournalJournal of Service Theory and Practice
Volume34
Issue number5
DOIs
StatePublished - Aug 6 2024

ASJC Scopus Subject Areas

  • Strategy and Management

Keywords

  • Artificial intelligence
  • ChatGPT
  • Customer experience
  • Ethics
  • Generative AI
  • Internet and digital services
  • Security
  • Service marketing

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