| Original language | English |
|---|---|
| Pages (from-to) | 69-96 |
| Number of pages | 28 |
| Journal | Journal of International Consumer Marketing |
| Volume | 8 |
| Issue number | 3-4 |
| DOIs | |
| State | Published - Jul 1996 |
ASJC Scopus Subject Areas
- Management Information Systems
- Marketing
Collectivism, Individualism and In-Group Membership: Implications for Consumer Complaining Behaviors in Multicultural Contexts
- Harry S. Watkins
- , Raymond Liu
Research output: Contribution to journal › Article › peer-review