Commentary: Company Innovativeness: A Radically New Perspective on an Old Concept

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)494-496
Number of pages3
JournalJournal of Service Research
Volume27
Issue number4
DOIs
StatePublished - Nov 2024

ASJC Scopus Subject Areas

  • Information Systems
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management

Keywords

  • company
  • consumer perception
  • innovation
  • innovativeness
  • marketing

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