TY - JOUR
T1 - Conceptualizing and measuring strategic authenticity? A reflective-formative second-order model
AU - Zhu, Lin
N1 - Publisher Copyright:
© 2025 Elsevier Inc.
PY - 2025/11
Y1 - 2025/11
KW - Formative indicators
KW - Perceived authenticity
KW - Relationship marketing
KW - Second-order construct
KW - Strategic authenticity
UR - https://www.scopus.com/pages/publications/105009950132
UR - https://www.scopus.com/pages/publications/105009950132#tab=citedBy
U2 - 10.1016/j.jbusres.2025.115582
DO - 10.1016/j.jbusres.2025.115582
M3 - Article
AN - SCOPUS:105009950132
SN - 0148-2963
VL - 200
JO - Journal of Business Research
JF - Journal of Business Research
M1 - 115582
ER -