Corporate digital responsibility (CDR) in retailing

AI and data-centric business models offer a myriad of exciting applications and benefits for retailers and their customers. However, the utilisation of these new technologies and business models can also have significant negative consequences if not managed appropriately. Retailers need to consider Corporate Digital Responsibility (CDR) to assist in mitigating the risks and consequences associated with these digitised business models. CDR is conceptualised as the principles reinforcing the ethical, fair, and protective use of technologies and data while engaging with customers. In determining CDR compliance within their business models, retailers frequently either must prioritise positive CDR practices and forgo potential revenue opportunities or they pursue poor CDR practices and assume the potential liabilities involved. The CDR calculus captures this trade-off and provides a means to explain why retail firms engage in poor CDR practices.