Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)31-37
Number of pages7
JournalJournal of Research in Interactive Marketing
Volume18
Issue number1
DOIs
StatePublished - Jan 30 2024

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Artificial Intelligence
  • Corporate Responsibility
  • Data Security
  • Digital Responsibility
  • Digitalisations
  • Ethics
  • Service Technology

Fingerprint

Dive into the research topics of 'Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing'. Together they form a unique fingerprint.

Cite this