@inbook{62cc4cac12444b289747b9139f3507e7,
title = "CORPORATE DIGITAL RESPONSIBILITY IN TOURISM AND HOSPITALITY: Ethical Challenges and Strategies for AI Implementation",
author = "Kunz, \{Werner H.\} and Jochen Wirtz",
note = "Publisher Copyright: {\textcopyright} 2026 selection and editorial matter, Sanaz Vatankhah, Yanqing Duan, and Roya Rahimi; individual chapters, the contributors.",
year = "2026",
month = jan,
day = "1",
doi = "10.4324/9781003643951-4",
language = "English",
isbn = "9781041081449",
pages = "57--71",
booktitle = "The Ethics of AI in Hospitality and Tourism",
publisher = "Taylor and Francis",
}