Cross-cultural differences in uses of online experts

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1148-1156
Number of pages9
JournalJournal of Business Research
Volume69
Issue number3
DOIs
StatePublished - Mar 1 2016

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Cross cultural
  • Cultural dimensions
  • E-commerce
  • Online reviewer
  • Reliance on reviewer advice
  • Reviewer expertise

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