@article{8575baeb3ff34c3da986db7e2385fc61,
title = "Customer engagement in a Big Data world",
keywords = "Big data, Customer engagement, Data-driven engagement, Value creation",
author = "Werner Kunz and Lerzan Aksoy and Yakov Bart and Kristina Heinonen and Sertan Kabadayi and Ordenes, \{Francisco Villarroel\} and Marianna Sigala and David Diaz and Babis Theodoulidis",
note = "Publisher Copyright: {\textcopyright} 2017, {\textcopyright} Emerald Publishing Limited.",
year = "2017",
doi = "10.1108/JSM-10-2016-0352",
language = "English",
volume = "31",
pages = "161--171",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald Group Publishing Ltd.",
number = "2",
}