Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)494-512
Number of pages19
JournalJournal of Marketing Communications
Volume22
Issue number5
DOIs
StatePublished - Sep 2 2016

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • advertising effect
  • advertising skepticism
  • deceptive advertising
  • defensive suspicion
  • perceived effectiveness
  • third-person perception

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