| Original language | English |
|---|---|
| Pages (from-to) | 53-58 |
| Number of pages | 6 |
| Journal | Journal of Consumer Psychology |
| Volume | 9 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2000 |
ASJC Scopus Subject Areas
- Applied Psychology
- Marketing
Dialectical thinking in consumer decision making
- Lynn R. Kahle
- , Raymond R. Liu
- , Gregory M. Rose
- , Woo Sung Kim
Research output: Contribution to journal › Article › peer-review