@article{01f48f42ad4143dab06d66cf12c40072,
title = "Discrete choice experiments: a primer for the communication researcher",
keywords = "balanced incomplete block designs, conjoint analysis (CA), discrete choice experiments, fractional factorial designs, message evaluation tasks",
author = "Reynolds, \{Reed M.\} and Lucy Popova and Bo Yang and Jordan Louviere and Thrasher, \{James F.\}",
note = "Publisher Copyright: Copyright {\textcopyright} 2025 Reynolds, Popova, Yang, Louviere and Thrasher.",
year = "2025",
doi = "10.3389/fcomm.2025.1385422",
language = "English",
volume = "10",
journal = "Frontiers in Communication",
issn = "2297-900X",
publisher = "Frontiers Media SA",
}