Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)281-293
Number of pages13
JournalJournal of Business Ethics
Volume129
Issue number2
DOIs
StatePublished - Jun 10 2015

ASJC Scopus Subject Areas

  • Business and International Management
  • General Business,Management and Accounting
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law

Keywords

  • Accessibility–diagnosticity
  • Advertising ethics
  • Anticipated harm
  • Brand attitude
  • Consumer ethical judgment
  • Deceptive advertising

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