@article{e8aa7b0f22574bfbaf09364de281fb69,
title = "Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations",
keywords = "Background design, Design sensitivity, e-retailing design, Pleasantness, Shape–taste congruence",
author = "Menglin Li and Yufang Jin and Jurui Zhang and Raymond Liu",
note = "Publisher Copyright: {\textcopyright} 2022 Elsevier Ltd",
year = "2022",
month = jul,
doi = "10.1016/j.jretconser.2022.102990",
language = "English",
volume = "67",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Ltd",
}