Does the host match the content? A taxonomical update on online consumption communities

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1040-1064
Number of pages25
JournalJournal of Marketing Management
Volume31
Issue number9
DOIs
StatePublished - Jan 1 2015

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • Consumer-hosted
  • Firm-hosted
  • Social media
  • Taxonomy
  • Virtual community

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