Does the Product Really Matter? A Look at Mainstream Pro-Environmental Consumption Behavior

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)521-554
Number of pages34
JournalJournal of Food Products Marketing
Volume22
Issue number5
DOIs
StatePublished - Jul 3 2016

ASJC Scopus Subject Areas

  • Business and International Management
  • Food Science
  • Marketing

Keywords

  • Consumer behavior
  • pro-environmental
  • product selection

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