Editorial: Unlocking immersion economy: expanding the boundaries of immersive service experience

Yupal Shukla; Suresh Malodia; Werner H. Kunz; Maria Francesca

doi:10.1108/JSTP-09-2025-475

Editorial: Unlocking immersion economy: expanding the boundaries of immersive service experience

Yupal Shukla
, Suresh Malodia
, Werner H. Kunz
, Maria Francesca

Marketing

Fogelman College of Business and Economics
MICA
Roma Tre University

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	661-667
Number of pages	7
Journal	Journal of Service Theory and Practice
Volume	35
Issue number	5
DOIs	https://doi.org/10.1108/JSTP-09-2025-475
State	Published - Dec 5 2025

ASJC Scopus Subject Areas

Strategy and Management

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10.1108/JSTP-09-2025-475

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title = "Editorial: Unlocking immersion economy: expanding the boundaries of immersive service experience",

author = "Yupal Shukla and Suresh Malodia and Kunz, \{Werner H.\} and Maria Francesca",

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language = "English",

volume = "35",

pages = "661--667",

journal = "Journal of Service Theory and Practice",

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publisher = "Emerald Publishing",

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T2 - Unlocking immersion economy: expanding the boundaries of immersive service experience

AU - Shukla, Yupal

AU - Malodia, Suresh

AU - Kunz, Werner H.

AU - Francesca, Maria

PY - 2025/12/5

Y1 - 2025/12/5

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DO - 10.1108/JSTP-09-2025-475

M3 - Editorial

AN - SCOPUS:105025426788

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VL - 35

SP - 661

EP - 667

JO - Journal of Service Theory and Practice

JF - Journal of Service Theory and Practice

IS - 5

ER -

Editorial: Unlocking immersion economy: expanding the boundaries of immersive service experience

ASJC Scopus Subject Areas

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