Effective product customization on the web: An information systems success approach

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Mass Customization for Personalized Communication Environments
Subtitle of host publication	Integrating Human Factors
Publisher	IGI Global
Pages	244-258
Number of pages	15
ISBN (Print)	9781605662602
DOIs	https://doi.org/10.4018/978-1-60566-260-2.ch014
State	Published - 2009

ASJC Scopus Subject Areas

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title = "Effective product customization on the web: An information systems success approach",

author = "Pratyush Bharati and Abhijit Chaudhury",

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