@article{2632ded5b7b3493481a6ffb5b1c92209,
title = "Ends and Means: Can Market Demand Satisfy Spectator Motives for Sport Consumption in the WNBA?",
keywords = "market demand, motives, satisfaction, sport consumption, WNBA",
author = "Min, \{Sophia D.\} and Zhang, \{James J.\} and Byon, \{Kevin K.\} and Wang, \{Tzu Shuo R.\}",
note = "Publisher Copyright: {\textcopyright} 2025 Global Alliance of Marketing \& Management Associations (GAMMA).",
year = "2025",
doi = "10.1080/24704067.2025.2470163",
language = "English",
journal = "Journal of Global Sport Management",
issn = "2470-4067",
publisher = "Routledge",
}