Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

Ryan T. Wang; James J. Zhang; Yosuke Tsuji

doi:10.1016/j.smr.2010.12.001

Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

Ryan T. Wang
, James J. Zhang
, Yosuke Tsuji

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	347-360
Number of pages	14
Journal	Sport Management Review
Volume	14
Issue number	4
DOIs	https://doi.org/10.1016/j.smr.2010.12.001
State	Published - Nov 2011
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Tourism, Leisure and Hospitality Management
Strategy and Management
Organizational Behavior and Human Resource Management
Management Science and Operations Research
Marketing

Keywords

Consumer behaviour
Fan loyalty
Fan motives
Professional baseball
Sport Interest Inventory

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10.1016/j.smr.2010.12.001

Cite this

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title = "Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan",

keywords = "Consumer behaviour, Fan loyalty, Fan motives, Professional baseball, Sport Interest Inventory",

author = "Wang, \{Ryan T.\} and Zhang, \{James J.\} and Yosuke Tsuji",

year = "2011",

month = nov,

doi = "10.1016/j.smr.2010.12.001",

language = "English",

volume = "14",

pages = "347--360",

journal = "Sport Management Review",

issn = "1441-3523",

publisher = "Taylor and Francis Ltd.",

number = "4",

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T1 - Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

AU - Wang, Ryan T.

AU - Zhang, James J.

AU - Tsuji, Yosuke

PY - 2011/11

Y1 - 2011/11

KW - Consumer behaviour

KW - Fan loyalty

KW - Fan motives

KW - Professional baseball

KW - Sport Interest Inventory

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UR - https://www.scopus.com/pages/publications/80055111004#tab=citedBy

U2 - 10.1016/j.smr.2010.12.001

DO - 10.1016/j.smr.2010.12.001

M3 - Article

AN - SCOPUS:80055111004

SN - 1441-3523

VL - 14

SP - 347

EP - 360

JO - Sport Management Review

JF - Sport Management Review

IS - 4

ER -

Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

ASJC Scopus Subject Areas

Keywords

Access to Document

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