Examining Retro Merchandise Consumers in Sport: Who Prefers Throwback Merchandise and Why?

Zach Scola; Brian Gordon; Brendan Dwyer

doi:10.7290/jasm149q6p

Examining Retro Merchandise Consumers in Sport: Who Prefers Throwback Merchandise and Why?

Zach Scola
, Brian Gordon
, Brendan Dwyer

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	20-29
Number of pages	10
Journal	Journal of Applied Sport Management
Volume	14
Issue number	3
DOIs	https://doi.org/10.7290/jasm149q6p
State	Published - 2022
Externally published	Yes

ASJC Scopus Subject Areas

Marketing
Organizational Behavior and Human Resource Management
Tourism, Leisure and Hospitality Management
Social Sciences (miscellaneous)

Keywords

branding
consumer behavior
marketing
nostalgia
SOR framework

Access to Document

10.7290/jasm149q6p

Cite this

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title = "Examining Retro Merchandise Consumers in Sport: Who Prefers Throwback Merchandise and Why?",

keywords = "branding, consumer behavior, marketing, nostalgia, SOR framework",

author = "Zach Scola and Brian Gordon and Brendan Dwyer",

year = "2022",

doi = "10.7290/jasm149q6p",

language = "English",

volume = "14",

pages = "20--29",

journal = "Journal of Applied Sport Management",

issn = "2327-0179",

publisher = "The University of Tennessee Knoxville",

number = "3",

}

TY - JOUR

T1 - Examining Retro Merchandise Consumers in Sport

T2 - Who Prefers Throwback Merchandise and Why?

AU - Scola, Zach

AU - Gordon, Brian

AU - Dwyer, Brendan

PY - 2022

Y1 - 2022

KW - branding

KW - consumer behavior

KW - marketing

KW - nostalgia

KW - SOR framework

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UR - https://www.scopus.com/pages/publications/105016755920#tab=citedBy

U2 - 10.7290/jasm149q6p

DO - 10.7290/jasm149q6p

M3 - Article

AN - SCOPUS:105016755920

SN - 2327-0179

VL - 14

SP - 20

EP - 29

JO - Journal of Applied Sport Management

JF - Journal of Applied Sport Management

IS - 3

ER -

Examining Retro Merchandise Consumers in Sport: Who Prefers Throwback Merchandise and Why?

ASJC Scopus Subject Areas

Keywords

Access to Document

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