Skip to main navigation Skip to search Skip to main content

Examining the Third-Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge

  • University of Massachusetts Boston

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)438-449
Number of pages12
JournalPsychology and Marketing
Volume32
Issue number4
DOIs
StatePublished - Apr 1 2015

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

Fingerprint

Dive into the research topics of 'Examining the Third-Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge'. Together they form a unique fingerprint.

Cite this