| Original language | English |
|---|---|
| Pages (from-to) | 438-449 |
| Number of pages | 12 |
| Journal | Psychology and Marketing |
| Volume | 32 |
| Issue number | 4 |
| DOIs | |
| State | Published - Apr 1 2015 |
ASJC Scopus Subject Areas
- Applied Psychology
- Marketing
Examining the Third-Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge
- Guang Xin Xie
- , Jessie M.Quintero Johnson
Research output: Contribution to journal › Article › peer-review