@article{ad1bdeecb7d248bd97e4f0c9b29c7941,
title = "Exploring retro marketing with sport marketing professionals",
keywords = "Merchandise, Nostalgia, Retro marketing, Sport marketing, Throwback",
author = "Zach Scola and Gordon, \{Brian S.\}",
note = "Publisher Copyright: {\textcopyright} 2019, Emerald Publishing Limited.",
year = "2019",
month = jun,
day = "13",
doi = "10.1108/SBM-06-2018-0046",
language = "English",
volume = "9",
pages = "284--300",
journal = "Sport, Business and Management: An International Journal",
issn = "2042-6798",
number = "3",
}