@article{aca5d63237564e2ca4fbdf1e8ce8c4ee,
title = "Exploring the Explicit and Implicit Appeal of Retro Sport Logos",
keywords = "implicit association, merchandise, nostalgia, retro sport marketing",
author = "Brendan Dwyer and Zach Scola and Joris Drayer",
note = "Publisher Copyright: {\textcopyright} 2020 West Virginia University.",
year = "2020",
month = dec,
doi = "10.32731/SMQ.294.122020.05",
language = "English",
volume = "29",
pages = "296--307",
journal = "Sport Marketing Quarterly",
issn = "1061-6934",
publisher = "Fitness Information Technology",
number = "4",
}