@inproceedings{ee10bb7472fe49d185bbd03e49efc6c2,
title = "Exploring the Synergy of Image and Text for Firm-Generated Content in Food Brands' Social Media",
keywords = "firm-generated content, image analysis, Social media marketing, text mining",
author = "Suthasinee Tilokruangchai and Peng Xu",
note = "Publisher Copyright: {\textcopyright} 2024 30th Americas Conference on Information Systems, AMCIS 2024. All rights reserved.; 30th Americas Conference on Information Systems, AMCIS 2024 ; Conference date: 15-08-2024 Through 17-08-2024",
year = "2024",
language = "English",
series = "30th Americas Conference on Information Systems, AMCIS 2024",
publisher = "Association for Information Systems",
booktitle = "30th Americas Conference on Information Systems, AMCIS 2024",
}