Gifts that give twice are not twice as nice: Consumers avoid socially responsible gifts for picky recipients

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)2070-2081
Number of pages12
JournalPsychology and Marketing
Volume41
Issue number9
DOIs
StatePublished - Sep 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

Keywords

  • gift-giving
  • pickiness
  • social dominance orientation
  • socially responsible gifts
  • warmth perception

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