@article{d6bc3091cbc64a478ae6775a1decd673,
title = "Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys",
keywords = "Clickstream, Customer journey, Multichannel, Online marketing, Purchase decision process",
author = "Eva Anderl and Schumann, \{Jan Hendrik\} and Werner Kunz",
note = "Publisher Copyright: {\textcopyright} 2015 New York University.",
year = "2016",
month = jun,
day = "1",
doi = "10.1016/j.jretai.2015.10.001",
language = "English",
volume = "92",
pages = "185--203",
journal = "Journal of Retailing",
issn = "0022-4359",
publisher = "Elsevier B.V.",
number = "2",
}