@article{2a8172eacf9447ca96ea1f1ce45abbe8,
title = "How do popular online streamers influence viewers{\textquoteright} purchase intention? Evidence from a mobile game campaign on youtube",
keywords = "App ranking, Case study, Influencer marketing, Mobile games, Purchase intention, Social media marketing, User conversion",
author = "Shan Jiang and Xiaxin Hua and Robert Parviainen",
note = "Publisher Copyright: {\textcopyright} Henry Stewart Publications 2050-0076 (2020).",
year = "2020",
doi = "10.69554/nizh3809",
language = "English",
volume = "7",
pages = "332--343",
journal = "Journal of Digital and Social Media Marketing",
issn = "2050-0076",
publisher = "Henry Stewart Publications",
number = "4",
}