How does perceived firm innovativeness affect the consumer?

Werner Kunz; Bernd Schmitt; Anton Meyer

doi:10.1016/j.jbusres.2010.10.005

How does perceived firm innovativeness affect the consumer?

Werner Kunz
, Bernd Schmitt
, Anton Meyer

Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	816-822
Number of pages	7
Journal	Journal of Business Research
Volume	64
Issue number	8
DOIs	https://doi.org/10.1016/j.jbusres.2010.10.005
State	Published - Aug 2011

ASJC Scopus Subject Areas

Marketing

Keywords

Affective-experiential route
Consumer loyalty
Consumer satisfaction
Functional-cognitive route
Perceived firm innovativeness

Access to Document

10.1016/j.jbusres.2010.10.005

Cite this

@article{859868090eb442bbaccd81dbf5650b55,

title = "How does perceived firm innovativeness affect the consumer?",

keywords = "Affective-experiential route, Consumer loyalty, Consumer satisfaction, Functional-cognitive route, Perceived firm innovativeness",

author = "Werner Kunz and Bernd Schmitt and Anton Meyer",

year = "2011",

month = aug,

doi = "10.1016/j.jbusres.2010.10.005",

language = "English",

volume = "64",

pages = "816--822",

journal = "Journal of Business Research",

issn = "0148-2963",