How mobile payment influences the overall store price image

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)2417-2423
Number of pages7
JournalJournal of Business Research
Volume69
Issue number7
DOIs
StatePublished - Jul 1 2016

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Mobile payment
  • Overall store price image
  • Payment Innovation
  • Shopping basket

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