How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

doi:10.1177/2329488419898222

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

Texas Christian University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	84-104
Number of pages	21
Journal	International Journal of Business Communication
Volume	60
Issue number	1
DOIs	https://doi.org/10.1177/2329488419898222
State	Published - Jan 2023
Externally published	Yes

ASJC Scopus Subject Areas

Business, Management and Accounting (miscellaneous)
Economics, Econometrics and Finance (miscellaneous)

Keywords

consumer-brand identification
consumers’ reactions to a crisis
corporate crisis communication
corporate response strategies
shared defining attributes

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10.1177/2329488419898222

Cite this

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How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

ASJC Scopus Subject Areas

Keywords

Access to Document

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